In Full Bloom

Highway 99 runs the length of Oregon's verdant Willamette Valley. We spend a week exploring, by two campervans, and with no reason to rush.

Photography by Autumn Schrock. Directed by Nate Luebbe. Written by Josiah Roe. Produced by Salina Bastos and Emily Clancy.

Interstate 5 gets you through the Willamette Valley in three hours. Highway 99 gets you into it.

The older road runs the same north to south length of the valley floor. It splits into 99W and 99E above Salem, then rejoins near Eugene, and it moves at the pace of the farms it passes. We drive it for the better part of a week and never once wish for the freeway.

Two vans, eight friends, and a route with no fixed schedule.

A valley that grows almost everything

The Willamette Valley fills a 150 mile trough between the Coast Range and the Cascades, and it turns green in a way that reads as excess. Grass seed, hazelnuts, hops, berries, Christmas trees, and more than 170 crops in total come out of this ground.

Rain does most of the work. Ancient floods left the soil that does the rest.

All that agriculture explains why the food here tastes so good. Chefs, brewers, distillers, and winemakers work within a few miles of their suppliers, and you taste the short distance. The valley eats well because the valley grows well.

Sunrise over forty acres of tulips

We start north, near Woodburn, in the dark. The Iverson family has farmed Wooden Shoe Tulip Farm since 1950, and every spring they put roughly forty acres of tulips into bloom at once.

Then a balloon goes up. Portland Rose Balloons lifts off from the fields on calm mornings, and the view from a few hundred feet turns the rows into something closer to a textile than a farm.

Nate and Autumn work fast. The light in the valley at that hour lasts about twenty minutes, and then day simply arrives.

Bubbles in the Eola-Amity Hills

South of Amity, we turn off the highway and climb into the Eola-Amity Hills. Corollary Wines sits on 57 acres up there, and it does one thing only: traditional method sparkling wine, with grapes sourced from growers across the Willamette Valley.

No other privately owned estate winery in Oregon devotes itself entirely to bubbles. The tasting room opened in 2024, glass and timber that step down the slope, and visits run by appointment from Thursday through Monday.

We taste five different sparkling wines and look out over the valley & hills that helped make them. It’s a beautiful moment.

Two towns, one trolley

Monmouth and Independence sit less than three miles apart, and a trolley connects them. The Monmouth-Independence Trolley launched in 2023, runs fare free, and links the two downtowns by way of the Western Oregon University campus.

These towns shared a line long before. An interurban railway ran the same connection more than a century ago, and riding the trolley feels like a town remembering something about itself.

We park the vans and start exploring Independence, and that means we can order a beer.

Pizza by the river

Gilgamesh Brewing runs a taproom called The River on Main Street in Independence, a short walk from the Willamette itself. Three brothers and their father built the brewery, and the family fingerprint shows everywhere.

They hand toss the pizza on dough they make in house. The covered patio hosts live music through the year, so the weather never quite cancels anything.

We eat outside. The valley does its late afternoon trick, where the light goes gold and the fields hold it.

Forty animals, carved by hand

In downtown Albany, a 1909 Dentzel carousel mechanism turns under a roof that went up for it a century later. Volunteers at the Historic Carousel & Museum of Albany spent more than a decade restoring the machine and carving the animals that ride it.

More than forty of them ride it now, and someone local carved and painted every one. A killer whale. A seven foot giraffe. Dragons and unicorns, because why not.

You walk in free. You buy a token to ride, and you should.

Saturday morning, since 1978

The Albany Saturday Farmers Market claims the longest continuous run of any open air farmers market in Oregon. It has operated since 1978, and in all that time it has used two sites four blocks apart.

It opens at nine on Saturdays from April into November. Everything we said earlier about the valley growing well sits on a folding table here, and the farmers who grew it will tell you how.

This is the shortest version of the valley's food story: farmer, table, and then you.

Sourdough, and a detour for ice cream

A block from the market, Bodhi Cafe proves the point again. Chef Cody Utzman came back from Brooklyn, started selling long fermented sourdough at valley farmers markets, and let the bread build the restaurants.

He still sells at the markets. The kitchen sources close to home, and the menu changes as the fields do.

Down the road in Corvallis, Sugar J's Ice Cream Workshop makes small batch ice cream from scratch, seven days a week, a block off the riverfront. The vegan lineup earns its own attention.

A distillery with a reason

South Corvallis gives us 4 Spirits Distillery, which Army veteran Dawson Officer founded. The name honors four soldiers from his Oregon National Guard company who did not come home, and a share of proceeds from the tribute bourbon funds veteran charities.

The tasting room looks out over farmland toward Mary's Peak. The lawn welcomes dogs, and on a warm evening the lawn is where everyone ends up.

It makes a good reminder. Much of what makes this valley worth driving comes down to somebody's specific reason for building something here.

Where the highway comes back together

Highway 99W and 99E meet again near Eugene, and so does everything else. We finish at the water, where the Ferry Street Bridge carries Coburg Road across the Willamette on a steel truss from 1950.

Eugene Skinner ran an actual ferry at this spot before a bridge stood here, or before a city took his name. A few hundred feet upstream, the Peter DeFazio Bridge carries only people, on foot and on bikes, as part of the riverbank path system.

Stand on it and you watch traffic cross one bridge while nobody hurries across the other. That is the valley in a single frame.

Give it more than a day

We learned this much. You cannot do the valley in a weekend.

The distances run short, which tempts you to treat the whole thing as a day trip from Portland. Do that and you get the highway without the towns. Stay three nights, or five, and the valley starts opening doors.

The vans make that easy. So does the road. Highway 99 still runs slow, and it still runs through the middle of all of it.

Around Eden is a multi-chapter journey through the Willamette Valley, produced in partnership with the Willamette Valley Visitors Association, Travel Salem, Eugene Cascades & Coast, Explore North Marion County, and Mt. Hood Territory.